IVAO Brand Resources Centre

Welcome to the hangar of IVAO Brand, for Headquarters, Divisions and all artists!

General Guidelines

Here we outline the general branding rules that everyone creating artwork for IVAO, including IVAO contests' participants, is required to follow.


If you are creating an artwork for IVAO, it is crucial that you read IVAO's Intellectual Property Policy.

The Usage of the IVAO Logo

Let it breathe

The IVAO logos always need some clear space to breathe. Please make sure that you put enough space around IVAO logos, if there are any other objects (like other logos and texts around it). Only IVAO divisional, departmental, and community logos can be placed inside the clear space.

Do NOT multiply the IVAO primary brand logos nor put any other object inside the clear space.

The empty area around the logo should be at least quarter-size of the logo, or 25% of the width of the logo.


Minimum Size

Always make sure that the IVAO letters inside the logo are readable when you resize the logo.
Therefore, please do NOT go smaller than 88dp on digital platforms and 0.550in/14mm on printing platforms to ensure that the IVAO logo is always calling aviation enthusiasts.

Minimum Logo Size
IVAO Minimum Digital Size
88dp for digital purposes
IVAO Minimum Printing Size
0.55in/14mm for printing purposes


Massacres
of the logo

The IVAO logo is an international token of trust and quality. Help us keep it that way.

Don't:

  • Use IVAO logos in colors other than its official colors, which are IVAO Blue, Dark Grey, Light Grey and outline's color.
  • Alter, rotate or modify the logo and change its aspect ratio.
  • Change the spacing between the icon and the word "IVAO" or its letters.
  • Add visual effects like emboss and stroke.
  • Change or replace the word “IVAO” in any way.
  • Change the shape of the logo or add any object into the logo circle.
  • Use logo in a phrase or sentence.
  • Accessorize the logo with other elements.
  • Use older versions of the logo.
  • Use drop shadows that's distance is more than 3px and the opacity is more than 50%.
IVAO Logo Misuse
IVAO Logo Misuse

Logo Colors

IVAO Logos over different backgrounds

The IVAO logo is available in three colors: Blue as primary, Grey as secondary and Light Grey as tertiary.

We invite you to use IVAO Blue Logo as where practical. However, the IVAO Blue Logo should be used on a background that’s lighter than 40% gray.

The light gray and outline logo should be used on a background that’s darker than 50% gray and blue surfaces. The gray logo can be used for black&white usage or with light surfaces with which IVAO Blue Logo can not be used.

Never use IVAO logo in non-official colours, including black. Outline logo is a white logo with tiny border lines. Use it for division logos and where the other logos cannot be used.


IVAO Colors

IVAO Blue
Primary

HEX  #2a4982
RGB (42, 73, 130)
CMYK (0.68, 0.44, 0.00, 0.49)

Grey
Secondary

HEX  #aaaaaa
RGB (170, 170, 170)
CMYK (0.00, 0.00, 0.00, 0.33)

Light Grey
Tertiary

HEX  #eeeeee
RGB (238, 238, 238)
CMYK (0.00, 0.00, 0.00, 0.07)


Typography


Our Typeface

Our typeface is simple, esthetic and universal. It is Open Sans. We also use Arial as secondary typeface.

Always type "IVAO" capitalized. Please be careful while typing IVAO name in long: "International Virtual Aviation Organisation".

While typing "IVAO", always try to use Open Sans Regular or Semi-Bold. The IVAO content also uses Open Sans in 14px in size with our body text color.

Our headers use Arial in primary color, usually uppercase with 2px letter spacing. Secondary headers follow 65% of their respective headers in size, with Sub-Headers color.



Usage of IVAO Brand Elements needs approval from IVAO Public Relations Department and must be submitted in English through the Brand Use Request Form for review.
Have you seen a usage of IVAO brand that you think is unauthorized? Report it here!

Brand Reporting Form

Brand Assets

Below you can find the brand assets of IVAO. While using them, please always follow the branding guidelines.
Also, keep in mind that usage of IVAO Brand is subject to prior written approval of IVAO Public Relations Department.

Brand Logos

IVAO Primary Logo
IVAO Primary Logo

HEX  #2a4982
RGB (42, 73, 130)
CMYK (0.68, 0.44, 0.00, 0.49)
Logo is in Vector format.

Get the Logo
IVAO Grey Logo
IVAO Grey Logo

HEX  #aaaaaa
RGB (170, 170, 170)
CMYK (0.00, 0.00, 0.00, 0.33)
Logo is in Vector format.

Get the Logo
IVAO Light Light Grey Logo
IVAO Light Grey Logo

HEX  #eeeeee
RGB (238, 238, 238)
CMYK (0.00, 0.00, 0.00, 0.07)
Logo is in Vector format.

Get the Logo
IVAO Outline Logo
IVAO Logo Outline

HEX  #ffffff
RGB (255, 255, 255)
CMYK (0.00, 0.00, 0.00, 0.00)
Logo is in Vector format.

Get the Logo

Community Logos

IVAO PDE Logo
IVAO Public Demonstration Event

Only available with permission from the PR and Event Departments for PDEs.
Logo is in vector format.

Get the Logo
IVAO VA Logo
IVAO Officially Registered Virtual Airline

Only registered IVAO Virtual Airline members can use this logo.
Logo is in vector format.

Get the Logo
IVAO Special Operations Group
IVAO Special Operations Group

Only available with permission from the Special Operations Department.
Logo is in vector format.

Get the Logo
IVAO Supporter Logo
IVAO Community Supporter

Freely available to use with community sites and social media sites.
Logo is in vector format.

Get the Logo

Other Sources

Branding Document

To access to full branding document in which you can find more detailed information:

Access Full Branding Document
Public Relations Index

If you need to check other documents of Public Relations Department, you can:

Go Public Relations Documentation Index