We are delighted with this new branding project we would like to tell you that the re-brand will have different phases, being the first one focused on face lifting our primary contact point.

As we had the opportunity to show you already divisional branding is part of this facelift. Bellow, we will present to you the guidelines which should be implemented as soon as possible, to make this easy for you we will provide you with a ready to use file.

Logo Guidelines

There are two types of logo that are available for usage, to know further about the divisional logo usage, please consider visiting the logo guidelines, to know more about its usage.

Single Country Divisions

For single country divisions the following guidelines apply:
The following logo must only be used until the logo height reaches 60px (>60px)

The following logo must only be used when the logo height is bigger than 30px and smaller than 60px (30px>logo>60px). Use this logo for videos, the margins do not apply for such purpose.

The logo cannot be used with height bellow 30px.

Multi Country Divisions

For multi country divisions the following guidelines apply:
The following logo must only be used until the logo height reaches 60px (>60px)

Rules

Fill the flags vertically and by column.
Adapt the text extension to the number of flag columns.

The following logo must only be used when the logo height is bigger than 30px and smaller than 60px (30px>logo>60px). Use this logo for videos, the margins do not apply for such purpose.

Important: If your division name occupies more than two lines using the guidelines above, you are welcome to resize the text, until it occupies two lines, with this in mind the threshold for using the logo is the text size being less than 14px, value upon which the text will become unreadable.

Logo

IVAO symbol is the face of our branding, even though the goal is to have people connecting the logo to IVAO we must understand that for members who are unfamiliar with IVAO brand this is hard to achieve, therefore the symbol must only be used in a local context. The only exception to this is when the logo is used on social media.

Use the following margins for most of the applications

Social Media

For social media use the following equation to determine the size of the logo: 3Y/5 being Y the width (of the square) where the logo will sit. We have already created a template for you to use in figma.
If you want to know more about the sizing visit this link .

Resizing the logo

The logo has to be scaled in a linear way, in most softwares the keybind to achieve this is by pressing SHIFT if you are using figma simply use K.

Coloring

IVAO blue is the colour we want our logo to be connected to, on darker backgrounds or on backgrounds where a good contrast is not achievable the use of white is a must.